Who, what and where, at a glance.
Name, specialty and the booking button are on the first screen. No hunting through a menu.
FizioTea
A physiotherapist and naturopath in Nova Gorica is opening her own studio. The site presents ten services so a client knows which problem each one can help with.
Ten services, no website.
Physiotherapy, magnetic stimulation, iridology, pilates and six more. Each helps with different problems, but none of it was explained anywhere.
Who
Tea Berginc is a certified physiotherapist and naturopath with more than 26 years of experience, specializing in women's health.
What wasn't working
She didn't have her own website. There was only an old Facebook page under a different name.
Goal
A site that shows which problem each service helps with, and leads to a booking. Ready for search engines from day one.
One site, two screens.
Most people will open it on their phone, so every page was checked there.
What was built.
Numbers from the site and measurements as of writing.
15
pages live, all from one source
home, services, conditions, gallery, legal10
services, each with its own page
from physiotherapy to pilates2
days from buying the domain to launch
September 22 to 24, 202692
search engine score on mobile, best practices 100
Lighthouse, September 30, 2026From problem to booking.
People don't search for "iridology." They search for what's bothering them. The site is built around that.
By problem, not by therapy.
A dedicated page sorts problems into groups: muscles and joints, digestion, hormones, immune responses. Each one leads to the right service.
Every service, its own page.
Ten pages: what it is, who it helps, how a session works. Written for the client, not for the profession.
A form that stores nothing.
The client picks a service and writes a message. The form drafts it in her email; the data doesn't go into any database. For health topics, that matters.
Google knows who she is and what she does.
The site tells search engines about the business, services and frequently asked questions in a format they understand. AI search engines can read it too.
From conversation to domain.
First photos and a name, then copy for every service, and finally a review of every page and launch.
Conversation and photoshoot
What she does, for whom and how. A professional photoshoot so the site shows the real person, not stock photos.
Name and look
New name FizioTea, separate from the old Facebook page.
Copy and structure
Ten services, a conditions page, gallery, privacy policy and terms. Preparation for search engines.
Review before launch
Every page on mobile and desktop. Seven issues fixed that would have bothered a visitor or a search engine.
Domain in her name
fiziotea.si was bought in Tea's name. The site and domain are hers, not the agency's.
Live
The site went live on www.fiziotea.si and has been running since.
The tech, in plain terms.
For those curious how it's built.
One source
All 15 pages are built from a single source. Changing a phone number or a price happens once.
Form with no database
The visitor's own email client composes the message. Nothing is stored on a server.
Search engines
Data about the business, services and FAQs, a sitemap, and permission for AI search engines.
Ownership
The domain is in her name, and she holds the access.
Measurements
Lighthouse on mobile: best practices 100, SEO 92, accessibility 87.
No tracking
No Google Analytics and no ad trackers.
Live since September 24, 2026.
Open website ↗The site, domain and access are in Tea's name. The project has been handed over.
Ascent Lab
A custom site, in your own image, not from a template. Once it's handed over, it's yours: domain, access and content stay with you.
Let's start your project together